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  ABOUT 

I'm a strategic marketing and communications leader with over 15 years of experience shaping national PR, media relations, executive communications, and employee engagement across corporate and nonprofit sectors, with a focus on building brand reputation, securing earned media, and positioning executive leadership through compelling, results-driven storytelling.
 
Throughout my career, I've led integrated communications strategies that deliver measurable results, supporting real estate, community development, and economic mobility initiatives at scale. From managing communications for a $1.5 billion community development lending and investment portfolio to collaborating with community leaders on a $50 million affordable housing bond campaign that received 74 percent voter approval, I have a proven track record of aligning communications with business, policy, and investment goals.
 
I've worked with C-suite leaders to craft compelling narratives, navigate complex reputational challenges, and run cohesive, multi-market campaigns. I've managed crisis communications, executive positioning, stakeholder engagement, teams, operations, and agencies, keeping organizations visible and credible during critical moments.
 
Currently, I advise organizations on brand transformation, PR strategy, and investor communications, helping mission-driven and growth-focused teams amplify their voices, expand their influence, and achieve strategic goals.
 
I'm passionate about growing brands, mission-driven storytelling, and building meaningful connections that support organizational goals and community impact.


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HIGHLIGHTS

Directed a campaign strategy for a $1.5B CDFI portfolio, securing $40M+ in new capital investment across 25+ markets and closing the funding gap for women entrepreneurs in low- and moderate-income communities through strategic partnerships, human-interest stories, and targeted events.
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Elevated the profile of an affordable housing nonprofit through strategic PR, stakeholder-informed narrative development, internal  communications, and leadership in messaging for a $50M housing bond that passed with 74% voter approval.
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Led editorial strategy and content roadmap combining story mining, human-interest storytelling, social impact initiatives, community partnerships, and thought leadership, producing weekly multi-platform content that consistently surpassed engagement goals.
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